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BLACKFRIDAY 2025 Mega Sale! 20% OFF "BF20"

The Digital Signage Agency Blueprint: How to Build a Profitable, Recurring Revenue Business with Zero Technical Skills

No coding. No design experience. No learning curve. Seriously.


Let’s Talk About What’s Really Going On Here

You’ve probably tried a few things before. Maybe you bought a course that promised passive income. Maybe you started a dropshipping store that went nowhere. Maybe you’ve got a graveyard of half-finished business ideas sitting in your Google Drive.

I get it. Most “business opportunities” require you to learn seventeen new skills, master complicated software, build an audience from scratch, or somehow become an expert in something you knew nothing about yesterday.

This isn’t that.

I’m about to show you a business that a 10-year-old could run after being shown once. I’m not exaggerating. The setup process is: plug in a device, open an app, type in a 6-digit code. Done. If you can order food on DoorDash, you can do this.


The Opportunity Hiding in Plain Sight

Walk into any local business tomorrow. Your coffee shop. Your gym. The dentist’s waiting room. That restaurant you love.

Look at their screens.

What do you see? Probably a TV playing CNN that nobody’s watching. Maybe a static menu that hasn’t been updated since 2019. Perhaps just a blank screen that’s been “meaning to get fixed” for months.

Here’s the thing that blew my mind when I first realized it: every single one of these businesses would pay someone to make their screens actually useful. They just don’t know how easy and affordable it can be.

They think digital signage means expensive equipment, complicated software, and IT headaches. They’ve looked at solutions that cost hundreds per month and thought “not worth it.”

But what if you could offer them professional digital signage for just $10-15 a month per screen, handle everything for them, and still build a real income stream?

That’s exactly what we’re going to do.


Why This Is Different From Everything Else You’ve Tried

Let me be real with you about why most business ideas fail:

They have a learning curve. You need to spend weeks or months getting good at something before you can even start making money.

They require technical skills. Coding, design, marketing funnels, SEO… the list never ends.

They need an audience. You’re told to “build a following” before you can sell anything.

They involve cold outreach. Nothing kills motivation faster than sending 100 emails and getting 2 responses.

This business has none of that.

No learning curve. You’ll have your first client’s screen up and running in 15 minutes. The second one will take you 10. By your fifth, you’ll be doing it with your eyes half closed.

No technical skills. The software does everything. You’re literally dragging and dropping images into a playlist. That’s it.

No audience needed. Your first clients are businesses you already walk into every week. They already know your face.

No cold outreach. You’re not emailing strangers. You’re having a casual conversation with the owner of a café where you’ve been buying coffee for two years.


Meet HipDeck: The Tool That Makes This Stupidly Simple

HipDeck is a digital signage platform that turns any cheap Amazon Fire TV Stick ($35) or Android TV into a professional digital display.

Here’s the entire setup process:

  1. Plug the Fire Stick into a TV
  2. Open the HipDeck app
  3. Type in a 6-digit code from your dashboard
  4. Upload some images or videos
  5. Hit play

That’s it. I told you a 10-year-old could do this.

From your laptop or phone, you can update any screen, anywhere, anytime. Client wants to change their lunch special? You do it from your couch in 2 minutes. New seasonal promotion? Done before you finish your morning coffee.

No site visits. No technical support calls. No headaches.


The Black Friday Deal That Changes Everything

Normally, digital signage platforms charge $10+ per screen, per month. Forever. That eats into your margins and never stops.

Right now, during Black Friday, HipDeck has lifetime deals on Earlybird that are frankly ridiculous:

Tier 1: $20 (normally $25) – 1 Screen. Perfect for testing this out with zero risk.

Tier 2: $299 (normally $374) – 25 Screens. That’s $11.96 per screen. For life. No monthly fees. Ever.

Tier 3: $499 (normally $624) – 50 Screens $9.98 per screen. This is where it starts getting silly.

Tier 4: $799 (normally $999) – 100 Screens $7.99 per screen. If you’re serious about building an agency, this is a no-brainer.

And here’s the kicker: all licenses are stackable. Need 150 screens eventually? Grab a Tier 4 and a Tier 3. Done.


Pricing That Makes Sense for Everyone

Here’s the key to making this work: your pricing needs to be a no-brainer for small businesses. We’re not chasing enterprise contracts. We’re making it so affordable that saying yes is easier than saying no.

Setup fee: $49 per location (covers your time, and you can include the Fire Stick or charge extra)

At $15/month for a single screen, you’re asking for less than the cost of two fancy coffees. That’s nothing to a business owner. That’s a rounding error in their monthly expenses.

And here’s the thing: the more screens they want, the better deal they get, and the more you make per client. A gym with 5 screens paying $50/month is way more valuable than chasing 5 separate single-screen clients.


Let’s Talk Real Numbers (Honest Ones)

I’m not going to insult your intelligence with “make $50,000 your first month!” nonsense. This is a slow build that creates real, lasting income. Let’s look at what’s actually achievable.

Getting Started (25 Screens)

Grab Tier 2 for $299.

Let’s say you land a realistic mix of clients:

  • 12 single-screen clients (cafés, salons, small shops): 12 × $15 = $180/month
  • 3 clients with 3 screens each (restaurants, clinics): 9 × $12 = $108/month
  • 1 client with 4 screens (a gym or larger store): 4 × $10 = $40/month

Total: $328/month from 25 screens across 16 clients

Setup fees: 16 locations × $49 = $784 upfront Your cost: $299 one-time

Year one: $4,720 ($784 setup + $3,936 monthly)

Is that going to make you rich? No. But here’s what it is:

  • Almost $400/month in genuinely passive income
  • Maybe 5-6 hours of maintenance work per month
  • A foundation that keeps paying you whether you work or not
  • Room to grow (you’ve got the licenses, just add clients)

Building Momentum (50 Screens)

Grab Tier 3 for $499.

With 50 screens, you’re probably getting more multi-screen clients:

  • 15 single-screen clients: 15 × $15 = $225/month
  • 6 clients with 3 screens each: 18 × $12 = $216/month
  • 2 clients with 5 screens each: 10 × $10 = $100/month
  • 1 client with 7 screens: 7 × $8 = $56/month

Total: $597/month from 50 screens across 24 clients

Setup fees: 24 locations × $49 = $1,176 upfront Your cost: $499 one-time

Year one: $8,340 ($1,176 setup + $7,164 monthly)

Now you’ve got nearly $600/month coming in. That’s a car payment and then some. That’s a nice vacation fund. That’s actual financial breathing room.

Going Bigger (100 Screens)

Grab Tier 4 for $799.

At 100 screens, you’re landing bigger fish:

  • 20 single-screen clients: 20 × $15 = $300/month
  • 10 clients with 3 screens each: 30 × $12 = $360/month
  • 5 clients with 6 screens each: 30 × $10 = $300/month
  • 2 clients with 10 screens each: 20 × $8 = $160/month

Total: $1,120/month from 100 screens across 37 clients

Setup fees: 37 locations × $49 = $1,813 upfront Your cost: $799 one-time

Year one: $15,253 ($1,813 setup + $13,440 monthly)

Over $1,100/month in recurring revenue. And here’s the beautiful part: year two, those clients are still paying. Add another 25 screens and you’re pushing $1,500/month. This compounds.


Where the Real Money Is: Add-On Services

Here’s what the numbers above don’t include: the upsells that clients will literally ask you for.

Content Creation

Most small businesses don’t have nice graphics sitting around. They’ve got a blurry photo of their storefront and a logo their nephew made in 2015.

Offer to create their content using Canva (free and dead simple):

  • Menu board design: $75-150
  • Promotional graphics package: $100-200
  • Monthly content refresh: $50-100/month on top of their screen fee

A client paying $15/month for their screen might happily pay $75/month total when you’re also keeping their content fresh.

Multi-Location Goldmines

Land one location of a small chain, and suddenly you’re in conversation about their other spots. A local restaurant group with 4 locations and 3 screens each? That’s 12 screens at $8/each = $96/month from ONE relationship.

Seasonal Packages

Holiday promotions, special events, seasonal menus. Every time something changes, that’s an opportunity to charge for new content.

The Math With Add-Ons

Let’s revisit that 50-screen scenario, but assume half your clients also buy content services averaging $40/month extra:

  • Base screen revenue: $597/month
  • Content services (12 clients × $40): $480/month
  • New total: $1,077/month

Now we’re talking about real money. And you’re still doing this part-time.


“But Where Do I Find Clients?”

This is the beautiful part. You don’t find them. You already know them.

Grab a piece of paper right now. Write down every local business where someone knows your face:

  • The café where you get coffee
  • Your gym or yoga studio
  • Your barber or hair salon
  • Your dentist or doctor’s office
  • Restaurants you eat at regularly
  • The dry cleaner you use
  • Your mechanic’s waiting room
  • Your kid’s dance studio or sports club
  • Your church or community center
  • Any business owned by friends or family

I bet you just came up with 10-20 businesses without even trying.

These aren’t cold leads. These are people who smile when you walk in. Starting a conversation is easy because you already have a relationship.


The Conversation That Lands Clients

Next time you’re at one of these places, just say something like:

“Hey, random question. I’ve started helping local businesses with their TV screens. You know, putting up menus, promotions, that kind of thing. I noticed yours is just showing the news. Would you ever want to use it to show off your specials or products? It’s only like $15 a month and I handle everything.”

That’s it. No pitch deck. No sales tactics. Just a genuine offer to help.

At $15/month, you’re removing every possible objection. That’s nothing. That’s less than they spend on paper towels. The answer is almost always “sure, why not?”

Some will say no. That’s fine. Some will say “tell me more.” And some will say “yes, when can you start?”

You only need a handful of yeses to get rolling.


The Setup Process (It’s Almost Embarrassingly Easy)

When someone says yes, here’s what happens:

Step 1: If they don’t have a Fire TV Stick, grab one for $35. Include it in your setup fee.

Step 2: Plug it into their TV. Connect to their WiFi.

Step 3: Open the HipDeck app. Enter the code from your dashboard.

Step 4: Upload their images, menu, or promo content. Drag them into a playlist.

Step 5: Hit play. Walk away.

Total time: 15-20 minutes your first time. 10 minutes once you’ve done it a few times.

Then you go home and collect $15/month from that client. Forever.


Why This Works When Other Things Haven’t

The price is a non-issue. At $10-15/month, you’re not asking for a business decision. You’re asking for pocket change. There’s no committee meeting, no “let me think about it,” no budget approval. It’s just “sure.”

You’re not starting from zero. You already have relationships with potential clients. You’re not building an audience or begging strangers for attention.

The value is obvious. Business owners see a screen doing nothing and immediately understand why a professional display would be better. You’re not selling something abstract.

It scales without complexity. Client #50 takes the same 10 minutes to set up as client #1. You don’t need employees, office space, or complicated systems.

Recurring revenue changes everything. Every client you add increases your baseline. You’re not starting from zero each month hustling for new work.

The upsells come naturally. Once you’re their “screen person,” they ask you about content, about adding more screens, about seasonal updates. You don’t have to push.


Your First Week Action Plan

Day 1: Buy your HipDeck tier on Earlybird. If you’re just testing, grab Tier 1 for $20. If you’re serious, Tier 2 at $299 gives you room to grow.

Day 2: Set up your account. Click around the dashboard. Upload a test image. See how easy it is.

Day 3: Write your list of 15-20 businesses where people know you.

Day 4: Next time you’re at one of them, have the conversation. Just one.

Day 5-7: Have 2-3 more conversations. See what happens.

At $15/month, you might have your first paying client by the end of the week. You’ll definitely have a few by the end of the month if you just keep having conversations.


This Is Your Moment

Look, I know you’ve been burned before. I know you’ve bought courses that collected dust. I know you’ve started things that fizzled out.

But this is different, and I think you can feel it.

There’s no course to complete. No skills to master. No audience to build. No cold emails to send.

Just a simple tool, businesses that need help, and relationships you already have.

The Black Friday pricing makes the barrier to entry almost nothing. For $299 you get 25 lifetime screen licenses. Land just 20 clients at $15/month and you’ve made your money back in the first month. Everything after that is profit, forever.


Get Started Now

Black Friday Pricing – BF20 = 20% Off:

All tiers include lifetime access, all features, all future updates, and priority support. Licenses are stackable.

Get HipDeck Now at earlybird.so/products/hipdeck


Stop paying monthly. Start earning monthly.

This isn’t get-rich-quick. This is get-steady-income-reliably. It’s a real business that grows over time, pays you while you sleep, and doesn’t require you to become someone you’re not.

A year from now, you could have 30, 40, 50 screens out there, all paying you every single month for something that takes almost no time to maintain.

Or you could still be scrolling, still be looking, still be waiting for the “right” opportunity.

Your call.

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