WittyForm

WittyForm is an AI form and quiz builder with a built-in CRM, made for agencies, marketers and small teams who want to collect information, qualify the people behind it and act on it without stitching four tools together.

TL;DR

WittyForm is an online form and quiz builder that generates forms from a plain English description and lets you refine them in a drag and drop editor.

Every submission lands in a built-in CRM with lead scoring, pipeline stages and automated follow-up, so responses turn into contacts and actions instead of rows in a spreadsheet.

At-A-Glance

Overview

Most form tools stop at collecting the answer. You still need a CRM to hold the lead, an automation tool to route it and a separate quiz builder the moment you want to score anything. WittyForm puts the form, the quiz, the contact record and the follow-up in one place.

AI Generation And The Form Builder

You can start a form three ways: from scratch, from a template, or by describing what you need in plain English and letting the AI generate a working draft. The generated form arrives as a real form with fields, labels and structure already in place, so the job becomes editing rather than building. From there the three panel editor gives you a blocks panel, a live canvas and a settings pane, with a mobile preview that updates as you work. There are over 40 field types across basic inputs, contact and identity fields, choice fields and advanced fields like payment collection, e-signatures, file uploads, rating scales, hidden fields and CAPTCHA.

Multi-page forms with progress indicators keep long forms from feeling long, which matters for applications, intake and onboarding where you genuinely need the detail. Theming covers fonts, colours, borders, spacing and backgrounds, and custom CSS is there when a client brief needs something the theme editor will not do. Publishing gives you five options: iframe embed, popup modal, slide-in panel, full page and QR code. Forms follow WCAG 2.1 AA accessibility, which is the kind of thing nobody asks about until a public sector or education client does.

Conditional Logic And Calculated Fields

Conditional logic is built visually rather than in code. You can show or hide fields based on previous answers, combine multiple conditions with AND and OR operators, and build branching paths that route each respondent down a different sequence. Skip logic jumps someone straight past a section that no longer applies. Conditions are evaluated on the client in under a millisecond, so the form does not stall waiting on a server round trip every time someone ticks a box.

Calculated fields do live maths inside the form, which is what turns a form into a pricing calculator, a quote builder or a scoring sheet. Answer piping pulls earlier responses into later questions using a {{field}} reference, so a question can address someone by name or repeat back the option they picked. URL prefilling passes data straight into the form from a link, so a customer who clicks through from an email does not retype what you already know. Six ready made logic templates cover common setups like lead qualification, department routing, age gating, NPS follow up, event registration and support triage.

The Quiz Builder

Quizzes are a first class part of the product rather than a form with a score bolted on. There are five quiz types: scored quizzes with auto grading, point values and pass or fail thresholds; personality quizzes with outcome mapping and answer weighting; surveys with optional scoring and lead capture; trivia with timed rounds, speed bonuses and leaderboard rankings; and assessments with weighted scoring and category breakdowns. Questions can carry images, video and audio, and per question explanations give instant feedback as someone works through.

The results side is where quizzes earn their keep as a marketing asset. Branded result screens show the score, the grade and a category by category breakdown. Passing can auto generate a branded PDF certificate with a unique ID and a verification link, which matters if you run training, courses or any kind of accreditation. Retakes can be capped, timers can run per question or across the whole quiz, and public leaderboards give trivia and competition formats a reason to be shared. Quizzes distribute through the same links, embeds and QR codes as forms.

Built-In CRM And Lead Scoring

Every submission becomes a contact automatically, with name, email, phone and custom fields captured and duplicate detection merging repeat visitors instead of creating a second record. Contacts sit on a drag and drop Kanban board with stages for New Lead, Qualified, In Progress, Won and Lost, showing deal values and win rates. Lead scores update on every submission and pull from three signals: form behaviour like demo requests and repeat interactions, profile quality like a business email or a job title, and engagement like replies and recency.

Each contact profile gives a full view: submission history with timestamps, notes, and an activity timeline covering form submissions, calls, meetings, email activity and stage changes. Tags are unlimited and colour coded, auto applied based on which form someone came through, and filterable in one click for targeted follow up. You can email contacts from inside the CRM using templates with personalisation variables, and export everything to CSV when you need it elsewhere. For a solo consultant or a small agency this is often enough CRM to not need a CRM.

Analytics And Drop-Off Tracking

The analytics dashboard tracks the funnel from viewed to started to completed to submitted, so you can see where people leave rather than guessing. Field level drop off detection names the specific question causing the damage, which is usually the phone number field or the one asking for company size. Completion rate, conversion rate and average time to complete are tracked alongside daily, weekly and monthly submission trends, with time range comparisons so you can measure whether a change actually helped.

Beyond conversion, you get device breakdowns across mobile, desktop and tablet, browser data, traffic source attribution and geographic distribution. An activity heatmap shows peak submission times, which is useful when you are deciding when to send the campaign that points at the form. A/B testing splits traffic between variants automatically and reports completion rates with statistical significance, so the winner is a decision rather than a hunch. Responses can be filtered and searched, and exported to CSV, Excel or Google Sheets.

Automation, Integrations And White Label

Every submission can trigger an action with no configuration: send an email, post to Slack, fire a webhook, update a field or branch conditionally. Email automation covers confirmation emails to the respondent, admin notifications to your team, conditional alerts that route urgent submissions or high value leads to the right person, and auto responders that summarise what was submitted. You can connect your own SMTP provider such as SendGrid, Mailgun or Amazon SES so email leaves from your domain, with SPF and DKIM handled and bounce handling built in.

Native integrations cover Slack, Google Sheets, Stripe and Shopify, with Zapier, Make, n8n, Pipedream and any custom HTTP endpoint reachable through the webhook system. The REST API handles forms, responses and webhooks with API key authentication, cursor based pagination, HMAC-SHA256 signed webhook payloads and published rate limits, so you can run WittyForm as a headless backend behind your own UI. White label removes every WittyForm mention: your own domain with automatic SSL, your logo and colours, branded notification emails, and a client portal with role based permissions where each client sees only their own data. Multiple client brands can run side by side from one dashboard, and brand audit scans across them for inconsistencies before a client spots one.

Build the form, score the lead, run the follow up and see where people drop off, all in one tool instead of four subscriptions.

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Plan & Features

Deal Terms and Conditions

Lifetime access to WittyForm

All future updates

You must activate your license within 60 days of purchase

30 day money-back guarantee. 

Try it out for 30 days to make sure it’s right for you!

Features Included In All Plans

AI Form Generator

Drag And Drop Form Builder

40+ Field Types

Multi-Page Forms

Conditional Logic And Branching

Calculated Fields

Answer Piping And URL Prefilling

Quiz Builder With Five Quiz Types

Auto-Grading And Weighted Scoring

Built-In CRM