CitedSpy

CitedSpy is a generative engine optimization platform that shows founders, marketers and agencies how AI engines describe and recommend their brand, then tells them what to change to get mentioned more often.

TL;DR

CitedSpy tracks how ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Mode talk about your brand, collecting answers from the live product interface rather than an API so you see what your buyers actually see.

It turns that into a visibility score, competitor share of voice, citation sources and a list of specific fixes, so you stop guessing whether AI recommends you and start doing something about it.

At-A-Glance

Overview

Buyers now ask AI which tool to use before they ever open Google, and most never click through to a website at all. If your brand is not in the answer you are invisible, and the analytics you already have will not tell you. CitedSpy exists to make that layer visible and fixable, for the founders, consultants and agencies who cannot justify an enterprise contract to find out.

Multi-Engine Tracking

CitedSpy runs the same set of questions across ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Mode, then reports how each one talks about your brand side by side. Every answer is collected from the live product interface rather than through an API, which matters more than it sounds, because API responses and the answers real buyers see are not always the same thing. Each question runs seven times a week per engine, because AI gives a different answer every time you ask and a single check tells you almost nothing. What you get instead is how often your brand actually appears, expressed as a rate rather than a snapshot. You can also set a country or region on individual prompts, so you can see how the answer changes market by market.

In practice this is what turns a hunch into a number you can act on. A founder who suspects they are losing deals to a competitor can see whether that competitor is being named ahead of them and on which engines. A consultant onboarding a new client can show a real baseline in the first week rather than a vague promise about AI search. Marketing teams get a figure that goes into the monthly report without anyone having to manually prompt ChatGPT on a Friday afternoon and screenshot the result.

Share Of Voice And Competitor Tracking

You can add up to fifteen competitors per brand and see exactly how you stack up against each of them. CitedSpy reports mention rate, average position, sentiment and head to head win rate, which is how often an engine picks your brand first when the two of you are compared directly. The share of voice chart gives you the one number that summarizes the whole picture, and the mention rate trend line groups by competitor so you can watch a rival gain ground week by week rather than discovering it a quarter late. Sentiment is tracked per engine and per prompt, so you can tell the difference between not being mentioned and being mentioned badly.

This is the section agencies tend to live in. When a client asks why they are not showing up, the answer is usually sitting in a competitor comparison, and having it laid out removes the guesswork from the conversation. It also gives you something concrete to point at when you need to justify the work, because a competitor moving from 40 percent to 55 percent share of voice is a much easier thing to explain than an abstract argument about AI search.

Citation Source Tracking

Every time an AI engine mentions your brand, it is pulling from somewhere. CitedSpy extracts those sources and builds them into what is effectively a searchable database of the domains driving recommendations in your category. You can see which sites the engines lean on most, filter by engine, and see which of your own domains are being cited. It also flags the sources your competitors are earning citations from that you are not, which is usually the fastest route to closing a gap.

Knowing that Reddit drives a third of the recommendations in your category changes where you spend your time. So does discovering that a single Wikipedia paragraph is responsible for a meaningful share of the answers naming your competitor instead of you. This is the part of GEO that most people get wrong by guessing, and having the source data in front of you means the work you do next is aimed at something real rather than at general best practice.

Action Items And Opportunities

CitedSpy does not stop at measurement. The recommendations panel surfaces specific things to go and do, each one with an expected impact and a rough time estimate attached. That might be a Reddit thread where a competitor has eighteen mentions and you have two, a Wikipedia paragraph that currently links to a rival’s blog, an FAQ section missing from your pricing page, or schema markup that needs adding. Topic gap detection tells you which subjects competitors are winning on when your brand is absent entirely, and competitor citation strategy shows you the exact domains they are using to earn their mentions.

The value here is that it removes the hardest part of GEO, which is knowing where to start. Most teams understand they need to improve how AI sees them and then stall because the work is undefined. A prioritised list with time estimates turns that into something a junior marketer can pick up on a Monday morning, and for agencies it turns into a deliverable you can actually bill for rather than a report that gets read once and filed.

Prompt Research And AI Content Studio

Prompt Research finds the questions you should be tracking but are not. One click and CitedSpy suggests fresh queries based on your brand and category, filtering out near duplicates so you are not tracking six versions of the same thing. Because prompt selection is what determines whether your data is useful, this matters more than it first appears. The AI Content Studio then takes your tracking data and turns it into content, running a guided flow from brief to outline to draft with section by section editing, so the output is built on what the engines are actually citing rather than generic assumptions about your topic.

For a consultant or an agency this shortens the gap between finding a problem and shipping the fix. You identify a topic gap where competitors are winning, generate a brief built from your own citation and competitor data, and work from there. For a solo founder without a content team, it is the difference between knowing you should publish something and having a starting point in front of you.

Agency Tooling And Integrations

CitedSpy runs on workspaces, so agencies and multi brand companies can keep clients completely separate under one login, with owner, editor and viewer roles for the team. On the higher tiers you can run the whole dashboard under your own logo, brand name, colours and support email, on your own custom domain that clients sign in at, with the branding carried through to emails, PDF reports and data exports. There is API access and a Looker Studio connector for anyone who wants the data somewhere else, plus Zapier for everything in between.

The integration list goes further than most tools in this category. There is a WordPress plugin, an embedded Shopify app, and a listing on Salla for Arabic language ecommerce. The MCP server is the one worth calling out though, because it connects your workspace directly to Claude Code, Cursor, Codex and Gemini CLI, so you can query your GEO data and pull analytics inside the AI tools you already have open rather than switching to another dashboard.

Find out whether AI recommends you, then do something about it.

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Plan & Features

Deal Terms and Conditions

Lifetime access to CitedSpy

All future updates

You must activate your license within 60 days of purchase

30 day money-back guarantee. 

Try it out for 30 days to make sure it’s right for you!

Features Included In All Plans

Unlimited Prompts Tracked

All Six AI Engines

Choose Your Tracking Frequency

Prompt Research

Competitor Tracking

Share Of Voice Reporting

Citation Source Tracking

Sentiment Analysis

Action Items And Recommendations

Topic Gap Detection

Historic Rankings And Trends

Per Prompt Location Targeting

Email Slack And Webhook Alerts

Reports