buzzabout harnesses AI to analyze billions of social conversations, enabling teams to develop highly relevant strategies based on real-time audience insights. This innovative platform expertly transforms raw data into powerful, actionable insights, empowering brands to anticipate trends and outpace their competitors.
AI-powered social listening tool analyzing billions of discussions to uncover trends, sentiment, and audience motivations for precise marketing strategies
All-in-one platform for keyword research, competitor analysis, and content optimization, delivering metrics like resonance scores and sentiment analysis to streamline campaigns
At-A-Glance
Best For
Social Media Managers
Content Strategists
Marketing Agencies
Brand Managers
Advertising Professionals
Alternative to
Gummysearch
Brandwatch
Hootsuite Insights
Sprout Social
Talkwalker
Features
Research by Keyword
Trend Tracking
1-Click Social Account Analysis
Content Resonance Scoring
Sentiment & Audience Metrics
AI-Powered Recommendations
Exportable Reports
Integrations
Reddit
TikTok
Youtube
Instagram
X
LinkedIn
Overview
buzzabout deciphers social media’s chaos into clear strategies using real-time AI analysis of billions of conversations, giving marketers an unfair advantage.
Real-Time Social Listening Engine
Imagine having a 24/7 detective scanning every corner of the internet—Reddit threads, Twitter hashtags, even niche forums like indie gaming Discord servers. buzzabout’s AI doesn’t just track keywords; it maps relationships between topics. For example, it might notice that “plant-based skincare” discussions spike every Tuesday among eco-conscious moms, or that a meme format in a small Facebook group is about to explode on TikTok.
You’ll see not just what’s trending, but why—like spotting a 450% surge in “sourdough troubleshooting” posts that hint at renewed pandemic-era baking trends. This isn’t just data—it’s a crystal ball for anticipating your audience’s next move.
Competitor X-Ray Tool
Ever wonder why a rival’s Instagram Reel went viral while yours flopped? Paste their profile URL into buzzabout, and within seconds, you’ll dissect their strategy like a lab report. See exact posting times that maximize engagement, which emojis boost shares in their captions, or even how their audience demographics shifted after a product launch.
One user discovered a competitor’s TikTok success relied on 7-second transitions—a pattern invisible to manual analysis. Use these insights to outmaneuver competitors and identify gaps they’ve missed (e.g., no one in your niche is targeting dads who cook).
Emotional Resonance Analytics
Most tools label sentiment as “positive” or “negative.” buzzabout digs deeper, detecting nuanced emotions like nostalgia, FOMO, or skepticism in comments and replies. When a fitness brand noticed their “New Year’s resolutions” posts sparked anxiety (not motivation), they pivoted to “progress over perfection” messaging—resulting in a 34% engagement lift.
The AI even flags mismatches: if your “eco-friendly” campaign triggers guilt instead of pride, you’ll get redesign tips rooted in psycholinguistics.
Predictive Trend Dashboard
This isn’t a generic “top trends” list. Using machine learning, buzzabout identifies accelerating topics—like noticing “overnight oats” mentions growing 12% week-over-week in parenting groups, signaling a breakfast trend. One outdoor gear brand spotted “urban foraging” chatter 6 weeks before it hit mainstream media, allowing them to launch a targeted YouTube series that tripled site traffic.
The dashboard ranks trends by staying power, so you don’t waste time on fleeting fads.
Automated Content Scorecards
Before hitting “post,” run your draft through buzzabout’s scoring system. It’ll predict performance based on historical patterns: “Your LinkedIn article has 82% ‘expertise’ cues but only 3% ‘curiosity’ triggers—add a poll question to boost comments.”
A/B test headlines in seconds—one SaaS company used this to increase click-through rates by 27% by switching from “How-To” to “Why” phrasing. Think of it as a focus group in your pocket.
Cross-Platform Sentiment Mapping
Your brand might be loved on Instagram but misunderstood on LinkedIn. buzzabout layers data across platforms into a single heatmap.
A B2B software client found their TikTok tutorials resonated with IT managers (not just interns), prompting them to reallocate 40% of their YouTube budget. You’ll see regional differences too—like how Texas users mention “durability” 3x more than Californians when discussing your product.
The buzz about buzzabout is soo real 😁
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Plan & Features
Deal Terms and Conditions
Grandfathered Annual Deal access to buzzabout
All future updates of the product will be available for Earlybird customers, but some features that require recurring costs will be considered on a feature-by-feature basis.
You must activate your license within 60 days of purchase
30 day money-back guarantee.
Try it out for 30 days to make sure it’s right for you!
buzzabout harnesses AI to analyze billions of social conversations, enabling teams to develop highly relevant strategies based on real-time audience insights.
Hey there! I’m Viktor Surkov, founder and CEO of buzzabout. My journey into the world of AI and social media insights started with a simple curiosity—what if we could truly understand what audiences actually care about?
I’ve always been fascinated by how online conversations shape consumer behavior, trends, and brand perception. But I noticed a major problem: agencies and marketers were relying on surface-level metrics instead of deep, data-driven insights. That’s why I built buzzabout—to give strategists, marketers, and agency leaders the competitive edge they need.
How Did We Come Up with buzzabout?
I’ve been an agency owner myself, collaborating with top marketing agencies in Europe, and I’ve seen massive inefficiencies and an overreliance on “gut feeling” in decision-making. That seemed wrong to me, and I decided to fix it for everyone. Agencies and marketers were spending countless hours manually scrolling through Reddit, TikTok, and Twitter, trying to piece together audience sentiment, emerging trends, and competitor strategies—so I built a solution to change that.
A tool that automates the process—one that analyzes real discussions at scale and delivers actionable insights in minutes. Instead of gut feelings, agencies and marketers now have AI-powered clarity on what matters most to their audience.
What Problems Does buzzabout Solve?
If you’re an agency or a marketer, you’ve probably struggled with:
Low client trust and high churn—clients expect deep, data-driven strategies, but lack of audience insights makes it hard to deliver.
Fragmented research tools—jumping between social platforms, spreadsheets, and dashboards wastes time and slows decision-making.
Information overload—millions of discussions happen daily, but filtering out noise to find relevant insights is exhausting.
Competitor analysis struggles—without structured tools, understanding what’s working for competitors is guesswork.
Slow and inefficient processes—agencies and marketers waste hours manually collecting and analyzing comments instead of executing strategies.
How Does buzzabout Solve This?
We built an all-in-one AI-driven social insights tool designed for agencies and strategists who want to:
Extract key discussions from billions of social media conversations in seconds.
Track emerging trends and audience sentiment automatically.
Analyze any competitor’s social media presence—see what’s working for them (and how to do it better).
Receive daily, weekly, or monthly insights straight to your inbox or Slack.
Sharable reports—so you can impress clients and stakeholders with data-backed strategies.
How’s buzzabout Going?
We launched buzzabout on Product Hunt and won Product of the Day, Product of the Week, and Product of the Month. Since then, we’ve:
Grown to 6,000+ users
Added three new data sources
Launched PDF reports and Webhook integrations
Introduced discussions digest for easy tracking
Rolled out new features every month to stay ahead of the game
What’s on the Roadmap?
A LOT. Our goal is to redefine how agencies and marketers conduct audience research. Expect:
✅ Deeper audience insights for more precise strategy development
✅ Data export & connectors for seamless integration with reporting tools
✅ Ability to process content in your own way—custom workflows for unique agency needs
We’re not just another analytics tool—we’re building the future of social media research. Stay ahead of the game with buzzabout.
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Grandfathered Annual Deal access to buzzabout 
