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Earlybird Partners
Three ways to launch with Earlybird
Not every product needs the same launch, and pretending otherwise helps nobody. So we run three tiers, each a genuinely different flight. Read what each one includes, then apply for the one that fits.
Supersonic
Capped at 100 licenses. By invitation only, and rare by design.
First Class
Our full launch campaign. Hand-picked, and we put our name on it.
Economy
Listed on the platform. Carried, not curated.
The tiers
What you actually get
No vague promises. Here is the work behind each tier, what qualifies a product for it, and what it does not include.
Supersonic
Invitation onlyThe rarest launch we do. Capped at 100 licenses, with the whole community watching.
Supersonic exists for products that have no business being on a lifetime deal at all. Established tools with a real customer base, a real team behind them, and usually a long history of turning down every deal site that came knocking. When one of these lands, people know about it weeks in advance.
What the launch includes
- A hard cap of 100 licenses
- A waitlist opened and built well ahead of launch day
- Full campaign across every channel we own
- Paid advertising behind the launch
- Dedicated live event with the founder
- Front page and top-of-list placement throughout
What we look for
- Established, not emerging. Trading for years, with a product people rely on daily.
- A real paying customer base. Not beta users, not a waitlist. Customers who renew.
- Never done a lifetime deal. Or has actively turned them down until now.
- A team that will still be here in five years. Funded or profitable, either is fine.
- Support that already works. Not a promise to build it.
- Recognisable. A meaningful share of the community already knows the name.
You cannot apply for Supersonic. There is no form and no queue. We approach founders directly, and only when a product clears the bar above. If you think you qualify, apply for First Class and let the work speak.
First Class
By applicationEarlybird as most people know us. Hand-picked, fully supported, launched as a proper campaign.
We use the product. We speak to you. We check the support is real and the roadmap is honest. Then we build a campaign around it with a defined boarding window, and we put our name on the front of it. That last part is why the bar sits where it does.
What the launch includes
- A full deal page written and built with you
- Teaser and countdown ahead of the boarding window
- Paid advertising running through the campaign
- Live event and founder Q&A with the community
- Campaign coverage across our channels for the full window
- Featured placement while the deal is live
- Feedback and reviews collected and passed back to you
- A direct line to us before, during and after
What we look for
- A working product people are already paying for
- A real team, reachable and responsive
- Support that answers within a sensible window
- A clear refund policy you will actually honour
- A roadmap you can stand behind in public
- Terms that are fair to buyers years from now, not just on launch day
We run a limited number of these. A First Class launch takes real work on our side, so the calendar is finite by design. A no is often a scheduling answer rather than a verdict on your product.
Economy
By applicationCarried, not curated. Your deal lives on the platform without a campaign around it.
Economy is for products that do not fit a First Class campaign, for whatever reason. Maybe the calendar is full. Maybe it is early. Maybe it is a good tool in a category we have covered three times this quarter. Rather than turn it away, we carry it. Your listing goes up and works quietly in the background.
What you get
- A listing on the Earlybird platform
- Discoverable through deals, search and category pages
- Surfaced alongside related deals across the site
- Included in our ongoing deal roundups
- Live when you are ready, with no waiting for a slot
- No boarding window, so no deadline pressure on your side
What it does not include
- No launch campaign, teaser or countdown
- No paid advertising
- No live event or founder Q&A
- No featured placement
- No Earlybird endorsement attached to the listing
What we still require
- A functioning product with honest, accurate terms
- Support that responds to buyers
- A refund policy stated plainly on the page
Economy is a starting point, not a ceiling. Listings that perform well on their own are exactly the products we come back to when a First Class slot opens up. Plenty of founders start here on purpose.
Side by side
The three tiers, compared
Everything above, on one screen.
| Supersonic | First Class | Economy | |
|---|---|---|---|
| How you get in | Invitation only | Application | Application |
| License cap | 100, hard cap | Agreed per deal | Agreed per deal |
| Launch campaign | Full, plus waitlist | Full | None |
| Paid advertising | Yes | Yes | No |
| Live event and founder Q&A | Dedicated | Included | Not included |
| Featured placement | Front page throughout | While live | Standard listing |
| Boarding window | Fixed | Fixed | No fixed window |
| Earlybird endorsement | Yes | Yes | No |
Questions
Before you apply
Which tier do I apply for?
First Class and Economy have their own application forms, so pick the one that matches what you are after and use that. If we think your product belongs in the other tier, we will tell you and explain why rather than simply turning you down. There is no Supersonic application at all.
Can I ask to be considered for Supersonic?
You can tell us anything you like on the First Class form, but there is no path from an application to a Supersonic launch. We approach founders directly for those. If your product genuinely clears the bar on this page, we probably already know about you.
I was offered Economy but I wanted First Class. Why?
Usually one of three things: the calendar is full, the product is earlier than the tier needs, or we have run several deals in your category recently and another one would not land well. It is rarely a judgement on quality, and we will tell you which it was.
Can an Economy listing move up to First Class later?
Yes, and it happens. A listing that sells steadily on its own with clean support and happy buyers is exactly the kind of product we want in a campaign. Get the fundamentals right and the tier tends to follow.
Does Economy mean my product is not good enough?
No. It means we are carrying the listing rather than building a campaign around it. Our First Class calendar is narrow on purpose, and plenty of genuinely useful tools sit outside it for reasons that have nothing to do with how well they work.
Do buyers see which tier my deal is in?
Yes. Every deal on the site is badged with its tier. That honesty is a large part of why people trust the platform, and it protects the value of First Class and Supersonic for the founders who earn them.
Can a deal run again in future?
That is a case by case conversation, whatever tier you launched in. We agree it with you up front rather than leaving it open, so nobody is surprised later.
We all have to start somewhere
Pick the tier that fits your product and tell us about it. If we think it belongs in a different one, we will say so and explain why.
