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buzzabout

buzzabout harnesses AI to analyze billions of social conversations, enabling teams to develop highly relevant strategies based on real-time audience insights.

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From the Founder

Hey Bird Gang ๐Ÿ‘‹,

Hey there! Iโ€™m Viktor Surkov, founder and CEO of buzzabout. My journey into the world of AI and social media insights started with a simple curiosityโ€”what if we could truly understand what audiences actually care about?

I’ve always been fascinated by how online conversations shape consumer behavior, trends, and brand perception. But I noticed a major problem: agencies and marketers were relying on surface-level metrics instead of deep, data-driven insights. Thatโ€™s why I built buzzaboutโ€”to give strategists, marketers, and agency leaders the competitive edge they need.

 

How Did We Come Up with buzzabout?

I’ve been an agency owner myself, collaborating with top marketing agencies in Europe, and I’ve seen massive inefficiencies and an overreliance on “gut feeling” in decision-making. That seemed wrong to me, and I decided to fix it for everyone. Agencies and marketers were spending countless hours manually scrolling through Reddit, TikTok, and Twitter, trying to piece together audience sentiment, emerging trends, and competitor strategiesโ€”so I built a solution to change that.

A tool that automates the processโ€”one that analyzes real discussions at scale and delivers actionable insights in minutes. Instead of gut feelings, agencies and marketers now have AI-powered clarity on what matters most to their audience.

 

What Problems Does buzzabout Solve?

If youโ€™re an agency or a marketer, youโ€™ve probably struggled with:

  • Low client trust and high churnโ€”clients expect deep, data-driven strategies, but lack of audience insights makes it hard to deliver.
  • Fragmented research toolsโ€”jumping between social platforms, spreadsheets, and dashboards wastes time and slows decision-making.
  • Information overloadโ€”millions of discussions happen daily, but filtering out noise to find relevant insights is exhausting.
  • Competitor analysis strugglesโ€”without structured tools, understanding whatโ€™s working for competitors is guesswork.
  • Slow and inefficient processesโ€”agencies and marketers waste hours manually collecting and analyzing comments instead of executing strategies.

 

How Does buzzabout Solve This?

We built an all-in-one AI-driven social insights tool designed for agencies and strategists who want to:

  • Extract key discussions from billions of social media conversations in seconds.
  • Track emerging trends and audience sentiment automatically.
  • Analyze any competitorโ€™s social media presenceโ€”see whatโ€™s working for them (and how to do it better).
  • Receive daily, weekly, or monthly insights straight to your inbox or Slack.
  • Sharable reportsโ€”so you can impress clients and stakeholders with data-backed strategies.

 

Howโ€™s buzzabout Going?

We launched buzzabout on Product Hunt and won Product of the Day, Product of the Week, and Product of the Month. Since then, we’ve:

  • Grown to 6,000+ users
  • Added three new data sources
  • Launched PDF reports and Webhook integrations
  • Introduced discussions digest for easy tracking
  • Rolled out new features every month to stay ahead of the game

 

Whatโ€™s on the Roadmap?

A LOT. Our goal is to redefine how agencies and marketers conduct audience research. Expect:

โœ… Deeper audience insights for more precise strategy development

โœ… Data export & connectors for seamless integration with reporting tools

โœ… Ability to process content in your own wayโ€”custom workflows for unique agency needs

 

Weโ€™re not just another analytics toolโ€”weโ€™re building the future of social media research. Stay ahead of the game with buzzabout.

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    Mark Salden

    Very promising as a social media marketer and reduces the time spent on research!

    I must say itโ€™s an excellent tool. So far, it has been very promising as a social media marketer. Ex: For my client Carbstone (a 100% recyclable and CO2-negative building block), I have already found many useful insights on Reddit (a goldmine for target audience research, by the way) and LinkedIn. I’ve gathered insights on the topics they discuss the most and the subjects that receive the most positive attention.

    The interesting and important bullet points that are automatically displayed are also very helpful, making it easy to respond to them. Additionally, the AI chat function automatically generates engaging questions and follow-up queries. Questions i was thinking about: For instance “How can content showcase the environmental impact of carbon-negative construction?”

    This greatly reduces the time spent on research, and Iโ€™m very excited about it so far. I look forward to seeing what this tool will bring us in the future!

    February 27, 2025
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buzzabout

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